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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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✓ Find inspiration for your next social media campaign, post, or piece of content
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✓ Review best practices in social media from top brands
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Leverage industry-specific case studies to share with leadership and your team


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San Francisco 2015

Case Study - Using video to tell your brand’s authentic story

When text and imagery won’t suffice to tell a complex story, video can be a powerful and compelling way to showcase a company’s products and people. To tell the story of how its technology and leaders are changing the world for the better, Cisco’s corporate communications team has developed a team of brand journalists poised to spot and capitalize on unique video storytelling opportunities. By featuring the people behind Cisco’s work and the positive outcomes its technology enables, the team brings authenticity and humanity to complex technological solutions, building brand affinity among consumers, partners and influencers alike. Hear from Cisco’s Senior Manager of Social Communications, Joie Healy, on the team’s strategies and best practices in authentic video storytelling. Plus, go behind-the-scenes with their most compelling video project yet – a full-length documentary featuring disruptive healthcare technology – to learn how Cisco leverages video to elevate their position as industry thought leaders.

In this session, you will learn how to:

  • Build a team empowered to identify and capitalize on video storytelling opportunities
  • Produce videos that demonstrate the authentic, human side of your company, its purpose and its people
  • Create a content hub where videos and other visual storytelling tools live and thrive
  • Leverage social media and other online channels to distribute videos, broaden reach and amplify impact
  • Engage employee ambassadors, brand advocates and industry influencers to share your content


Kirsten Chiala

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