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Social marketing vs. content marketing: Driving the customer journey and channel performance

Content is king, right? In a world where most social networks are requiring brands to invest more and more heavily, the claim is debatable.

So, how do social and digital marketers balance the resources at hand: particularly their budgets and their creative or thought leadership content development?  In addition to figuring out where to invest, here’s another question: can paid, owned, earned and shared tactics be friends… instead of competitors?

In this session, we will discuss how content can amplify your social efforts, and vice versa:

  • Tactics for using content to drive customers through the buyer’s journey
  • Content Marketing & Social for B2B vs B2C, and best asset types for each
  • Utilizing content for Paid Social, particularly sequential advertising

Jenessa Ayache
Hewlett Packard Enterprise

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