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Why your brand must leverage authentic influencer relationships on social media

In today’s digital marketing ecosystem, digital influencers are the new celebrity, and many digital consumers rely on the experiences and insights of their peers to make decisions about brands and products.

From awareness to sales to loyalty, digital marketers see direct results when they engage influencers. To be successful, it takes vision and work to inspire meaningful engagement in ways that people trust and follow your brand.

Social media provides the unique opportunity for everyone to have a voice and an influence on what they like or don’t like––about the products and services they use everyday. So how can you engage these influencers in a way that is authentic and meaningful?

In this session, attendees will learn:

  • How to identify and align with the right influencers for your brand
  • Why your brand must find and engage influencers authentically
  • The 3 key benefits from influencer engagement

Rik Walters
Redis Labs

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