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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Nestle case study - Nature vs nurture: Understanding Gen Z

As marketers, we hear a lot about winning with the new generation of consumers. They’re big, they’re important, in many respects they’re unrecognizable to the teenage years that many of us may have lived. But in other ways, they’re very familiar.  WHAT is it that makes each generation different. Do we really change that much over a relatively short time or is it our environment?

In this session, Kate Paulin will share insights she and her team at 360i have uncovered on how to understand the Gen Z mindset in order to better connect with them through thoughtful marketing. Her examples will include recent campaigns that embrace the nature and nurture side of today’s younger generations.

Kate Paulin

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