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San Francisco 2017

Leveraging social media to drive traditional media and creating buzz both on and offline - An ASPCA 150th anniversary case study

We’ve seen time and time again how social media buzz can drive traditional media coverage and vice versa. One of the reasons the ASPCA has been relevant for so long is its dedication to leveraging modern technologies to advance the cause of saving and protecting vulnerable animals.  Come and learn about how the organization launched an impactful campaign for their 150th anniversary, including an online action-based initiative, a celebrity viral video, and multiple adoption events.

Key takeaways from the session will include:

  • How to develop ideas that have legs in BOTH social media and traditional media, to appeal to ALL audiences
  • How to execute an in-person event that spreads beyond the physical attendees to creates a meaningful splash in the online world
  • How to tap key influencers to act as spokespeople and spread the word about your message far and wide in social media

Olivia Melikhov

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