Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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✓ Review best practices in social media from top brands
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Leverage industry-specific case studies to share with leadership and your team

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San Francisco 2017

Fireside chat - How Casper leverages paid social to build a successful brand

Thanks in part to its award-winning brand presence, Casper has grown from 0 into a $200M company in just two years. In this session, Casper marketing VPs Lindsay Kaplan and Terri Rockovich discuss their strategy for developing a powerful social strategy, building an audience, and driving word of mouth advocacy.

Lindsay Kaplan
Casper

Terri Rockovich
Casper

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