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San Francisco 2017

Fireside chat - How Casper leverages paid social to build a successful brand

Thanks in part to its award-winning brand presence, Casper has grown from 0 into a $200M company in just two years. In this session, Casper marketing VPs Lindsay Kaplan and Terri Rockovich discuss their strategy for developing a powerful social strategy, building an audience, and driving word of mouth advocacy.

Lindsay Kaplan

Terri Rockovich

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