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Las Vegas 2016

Cutting through the noise using content marketing analytics

Marketers are in the midst of an arms race, and content is the ammunition of choice. More content is being created every day, and technology has made it easier than ever to efficiently distribute that content broadly. But even with this increase in our ability to deliver content, the latest research from TrackMaven shows that a growing majority of professional marketing content fails to have an impact. In this presentation, we will outline why marketers have become very good at distributing content, but not very good at creating content that is worth distributing.

Attendees will learn:

  • The best metrics to help improve your content marketing

  • Tactics for turning around stalled content strategies

  • Best-in-class examples of data-driven content

Francis Donohue

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