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San Francisco 2017

How Stanford manages their reputation in the era of big data

Stanford University is one of the world’s leading teaching and research institutions and, as a result, it is also one of the most discussed universities on the social web. In this session, John Stafford, senior director of digital media strategy, will show how Stanford uses data to measure changes in its reputation, perform sentiment analysis, and test messaging on social networks.

John Stafford
Stanford University

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