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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Case study: Spread the news - Leveraging social media to share traditional stories in a non-traditional way

Each day our campuses share news stories featuring our latest research, accomplishments and campus happenings. But, with so much news clogging our Twitter streams and Facebook timelines, how to we cut through the noise and reach even more people? Utilizing new approaches to social media content creation and sharing, we’ve built a strategy for "spreading the news" in ways that has extended the reach for key stories.

Key Takeaways Include:

  • Tips for taking a news story or research announcement and sharing it in a new way
  • Tips for sharing news or research in non-traditional ways (i.e.: Snapchat and Instagram)
  • Workflows for building relationships with student content creators  

Tyler A. Thomas
University of Nebraska-Lincoln

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