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Beyond the tools: Best practices for engaging social media to accelerate awareness, intimacy and sustained affiliation in higher education

In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But due to social technologies, the tables turned and the groups that higher education seek to engage with are coming in droves digitally --with questions, requests and expectations. While the needs of the audience remain the same, the methods for engaging have changed dramatically. As higher education works to adapt to the world of 24/7 interaction institutions often struggle to identify the best practices for them to shepherd success.

 This session will:

  • Examine the need for a cohesive social strategy due to changing market pressures
  • Share the methods for building a cohesive social strategy and measuring impact while keeping in mind the unique needs of various departments, programs and campaigns
  • Identify practical steps you can take today  to increase the power of your digital approach

Vanessa DiMauro
Faculty, Columbia

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