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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Creating social media policies and guidelines: How to spread best practices across your institution

Wrangling social media accounts across your institution can sometimes feel like herding cats. Departments know the value of creating community and engaging with their audiences online, but they may not stick to best practices across each social media platform. How can we fix that and provide the resources needed to improve digital and social media literacy across campus, improving our overall communications efforts?

Key takeaways include:

  • Auditing the current social media landscape across your institution
  • Creating and collecting resources that provide guidelines and policies for social media use
  • Implementing and spreading social media best practices across your institution
  • Measuring the impact of your combined social media efforts

Mike Petroff
Harvard University

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