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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

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Las Vegas 2016

Case study: Selling guns and managing crisis with confidence

We’ve all seen great case studies and best practices in social media with America’s favorite brands selling donuts and sugar water, but what about the more controversial and sometimes difficult situations you have to deal with when you are selling guns?

The GLOCK pistol has forever changed the handgun market with it’s innovative design 30 years ago. With approximately 65% of law enforcement using the GLOCK pistol and a little help from Hollywood, GLOCK is one of America’s most well-known firearm manufacturers.

So, how do you grow an audience of GLOCK enthusiasts and protect your brand when crisis and controversy strikes?

Key takeaways for marketers include:

  • Why it’s important to build a strong brand
  • How to develop a social strategy that protects your brand
  • What to do when things go wrong and how to manage a crisis

 

Jason Prance
Swarm Agency

Kie Wagner
GLOCK, Inc.

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