Events: SMSS SF 2018   |    SMSS Chicago 2018   |    SMSS New York City 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.


Las Vegas 2016

CASE STUDY: How LVCVA leverages video storytelling to redefine the What Happens Here Stays Here campaign and connect with consumers across generations

During a time a massive disruption in the digital space, the importance of content still prevails. Nick will highlight how the LVCVA has leveraged video storytelling to highlight and connect with consumers across various generations and segments and redefine the What Happens Here Stays Here advertising efforts.

Through this case study, attendees will learn how to:

  • Reach consumers at various points in the purchase funnel (with examples from LVCVA’s Hero, Hub and Hygiene content)
  • Translate advertising into online storytelling (and how LVCVA did this through What Happens Here, Stays Here)
  • Measure results and determine where to go next

Nick Mattera
Las Vegas Convention and Visitors Authority (LVCVA)

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy