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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Las Vegas 2016

CASE STUDY: How LVCVA leverages video storytelling to redefine the What Happens Here Stays Here campaign and connect with consumers across generations

During a time a massive disruption in the digital space, the importance of content still prevails. Nick will highlight how the LVCVA has leveraged video storytelling to highlight and connect with consumers across various generations and segments and redefine the What Happens Here Stays Here advertising efforts.

Through this case study, attendees will learn how to:

  • Reach consumers at various points in the purchase funnel (with examples from LVCVA’s Hero, Hub and Hygiene content)
  • Translate advertising into online storytelling (and how LVCVA did this through What Happens Here, Stays Here)
  • Measure results and determine where to go next

Nick Mattera
Las Vegas Convention and Visitors Authority (LVCVA)

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