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Chicago 2017

Purpose driven marketing: How DogWood Assisted Living Community touched over 96 million hearts worldwide

You may remember, last November, Thanksgiving week, hearing about a 96 year old man who knitted tiny caps for preemie babies and delivered them to a hospital in Atlanta.

That was the culmination of our story.

It all started with a client request: “We want more engagement.” We stepped up to the challenge for our client and came up with an idea that’s so much deeper and more impactful than just aligning the brand with a cause.

The story was shared over 5500 times, reaching over 96 million people on Twitter alone, and we didn’t spend a dime on advertising.

We ended up enriching the culture within Dogwood Forest and the lives of its residents, enhancing brand affinity where it matters most, and this little Atlanta brand went viral because of their purpose.

If you want to learn how to stop floundering with “cause marketing” and start winning with Purpose Driven Marketing, this session is not to be missed.

Melanie Romanaux
Somedia Solutions

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