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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Chicago 2017

Optimizing for mobile - How Monsanto evolved KPIs to get the most from their paid social ads

The evolution of social media and mobile have fundamentally changed the way people use the web. Understanding your end user and defining your content goals with each paid media type is key to setting yourself up for success. As your audience behavior evolves, so must your paid content strategy.

In this presentation, Kate will share how Monsanto changed and adopted new KPIs to measure mobile and social traffic on Facebook. Additionally, she will discuss the strategic approach to paid social and share successes and challenges.

In this session, you'll learn how to:

  • Craft a paid social strategy
  • Define KPIs that are relevant to content and ad type
  • Move past traditional web KPIs to metrics that give real insight into how your audience engages with brand content

Kate Humphrey
Monsanto

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