Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Chicago 2017

Blending the artistry & science of social media: A touchpoint in a consumer journey

We will explore the methodology and integration of social channels into an integrated marketing plan. Attendees will learn about how to:

  • Understand how research leads to the type, topic, and tactic for content creation through social channels
  • Integrate SEO objectives with micro-moment and intent targeting
  • Test and isolate the communication strategy through each channel
  • Understand how social media acts as a touchpoint to influence consumer behavior across channels
  • Where to amplify the messaging using paid or influencer channels
  • Maintain brand integrity and reinforce your brand platform
  • Measure and learn from each campaign to report the value to leadership or clients

We will walk through how we have tackled these challenges as part of a holistic inbound marketing strategy at Angie’s List.

Byron Hardie
Angie's List

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