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Chicago 2017

Live Social Events: How the heck do you actually pull these off? A Digitas and Miller Lite Panel

As social increasingly focuses on “live” events (Facebook Live, Periscope, Snapchat Stories, Live-Tweeting), social teams are being asked to quickly and dynamically execute innovative and creative live events. The big question is: What does it actually take to produce a successful live event or campaign? How much is really done ahead of time vs. on-the-spot? How do you get around creative and legal barriers? How do you shorten turnaround times and approval processes? In this panel session, we’re going to break down the realities and myths of live social events – uncovering the best practices, recommended processes, challenges and pitfalls. We’ll use Miller Lite as our main case study, as a brand who has quickly and intuitively created live activations built from social insights. Our panel of experts will be comprised of key members from the Miller brand and agency team, including the Creative Director, Executive Producer, Social Strategist, and Miller Lite brand team member.

Session participants will learn how to:

  • Prep and plan for a “live” social event
  • Establish best practices and processes for streamlining workflows and approvals
  • Deal with unexpected challenges and unplanned issues
  • Involve and collaborate with key players to ensure a successful event

Brian Schmidt
Miller Lite

Justin Hancock

Andrea Newsom

Alex Stuessy

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