Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    SMSS SF 2018   |    SMSS Chicago 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.

SIGN UP!

Chicago 2017

Live Social Events: How the heck do you actually pull these off? A Digitas and Miller Lite Panel

As social increasingly focuses on “live” events (Facebook Live, Periscope, Snapchat Stories, Live-Tweeting), social teams are being asked to quickly and dynamically execute innovative and creative live events. The big question is: What does it actually take to produce a successful live event or campaign? How much is really done ahead of time vs. on-the-spot? How do you get around creative and legal barriers? How do you shorten turnaround times and approval processes? In this panel session, we’re going to break down the realities and myths of live social events – uncovering the best practices, recommended processes, challenges and pitfalls. We’ll use Miller Lite as our main case study, as a brand who has quickly and intuitively created live activations built from social insights. Our panel of experts will be comprised of key members from the Miller brand and agency team, including the Creative Director, Executive Producer, Social Strategist, and Miller Lite brand team member.

Session participants will learn how to:

  • Prep and plan for a “live” social event
  • Establish best practices and processes for streamlining workflows and approvals
  • Deal with unexpected challenges and unplanned issues
  • Involve and collaborate with key players to ensure a successful event

Brian Schmidt
Miller Lite

Justin Hancock
DigitasLBi

Andrea Newsom
DigitasLBi

Alex Stuessy
DigitasLBi

You must log in to view/download presentation files.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy