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Chicago 2017

How Conagra is putting ROI back into Real-time Marketing

In an era when every dime in marketing spend is scrutinized through the same methods despite different approaches, real-time communications is quickly becoming the overhyped tactic of the decade as most marketers have not updated their approach since the infamous Oreo tweet. Conagra was looking for an innovative solution to crack the code on real-time marketing and make their timeless brands like Orville Redenbacher, Reddi-wip and Marie Callender’s part of cultural conversations and news every day.

Working with agency partner Golin, they leveraged the Golin Bridge to spot and act on relevant opportunities at newsroom speed targeting individuals who are known to accelerate cultural conversation.

We'll share how this approach got accelerators talking about Conagra’s iconic brands online and offline, in new and more relevant ways than ever before.

Lanie Friedman
Conagra Brands

Emily Peterson
Golin

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