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Chicago 2017

Launching on SnapChat, Instagram Stories, and Facebook Stories: Selling to leadership, creating an engagement strategy, and measuring results

Many brands find it difficult to build an engaged following on Snapchat. With disappearing content, and now Instagram and Facebook stories as an alternative option, what is the correct strategy for your brand? Come to this workshop to find out from a social media expert who has crafted cross-platform social content for the likes of Burger King, NBC's The Voice, The Los Angeles Kings, Geico and more. In this hands-on workshop, you will receive individualized help and advice to make sure you leave an expert.

You will learn about:

  • The similarities and differences between Snapchat, Instagram Stories, and Facebook Stories.
  • How advantages and limitations of these three platforms.
  • How to create a content strategy that works across all three platforms.
  • How to tailor your content to each platform to maximize performance, plus a few clever tricks and tips.
  • How to measure the results and effectiveness of disappearing content.

Adam Gausepohl
PopShorts

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