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Chicago 2017

Influencer Marketing: Where streaming, live, digital, social media and people meet

In an innovative world of media and mobile, a few things are certain. People are most influenced by people, where brand trust, relationship is sparked. Video content is the most captivating media on the internet, and live steaming has become the new phenomenon of planned and unplanned marketing. Social Media platforms are the popular meeting place.

What happens when you mix all of this together? You get the power of true influencers, the paring of digital media, streaming and live video, served in a world of Social platforms for the ultimate powerhouse marketing engine, Integrated Influencer Marketing.

In this session, you will learn how to:

- Align integrated influencer marketing with business objectives
Find and engage influencers that support and bolster your brand identity and mission
- Learn how to attract other influencers to your network
- Expand your social media presence, reach and engagement
- Integrate in-person events with online events
- Create measurable ROI for your influencer program

Dean DeLisle
Forward Progress, Inc.

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