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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Chicago 2017

Facebook retargeting and ad optimization

In this hands-on session, Ximena and Clark will review Facebook campaign objectives, best practices for different stages of the purchase funnel, and retargeting tactics any marketer can implement.

Key takeaways:

  • A deep understanding of the importance of using strong seed audiences
  • Insight into the benefits and drawbacks of audience segmentation
  • How to set up a best-practice campaign for awareness, consideration, and conversion with the correct pixel implementation
  • A working knowledge of the mechanics behind budget management and the Facebook auction
  • The role of re-targeting within a Facebook strategy and its variations dependent on campaign objectives and audience interactions with your brand

 

Clark Boyd
Croud

Ximena Sanchez
Croud

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