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Chicago 2017

Responding to technology and cultural shifts: How successful brands became modern-day publishers

Applications and “things” tethered to the Internet continue to hit the market at breakneck speeds and in response, attention spans are dropping as consumers adopt new technologies, evolve their desires and change their expectations -- without even realizing it. Technology is hitting the reset button for consumers daily and that has massive implications for brands.

Brands that understand this are outpacing those that are stuck in an old mindset, afraid to innovate and too slow to try new things. These brands are shifting focus and becoming modern day publishers – the go-to for insight, information and entertainment.

In this talk, we’ll explore ways that marketers can keep pace. We’ll share examples from brands that are agile and responsive giving consumers richer experiences that are more relevant and engaging. We’ll explain why those brands are successful so attendees can walk away with a fresh perspective and actionable insight.

Attendees will walk away with:

  • What transpired over the past five years that has irreversibly changed our world as marketers
  • Why a shift in mindset is necessary to keep pace with cultural and technology shifts
  • Reasons that traditional planning cycles may equal missed opportunity to connect with consumers
  • First hand examples from brands that have successfully taken the publishing mindset/approach
  • Three big things you need to know to be successful tomorrow.

Mike Popowski

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