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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Chicago 2017

Best practices in social media innovation

Gunjan will cover actionable ways you can realize social media innovation within your own company, including:

  • How to stop trying to influence and start listening to your customers via social media
  • How to use analytics and correlation to identify influencers
  • How to use sentiment analysis to sense problems before they become crises
  • Decrease cost of customer acquisition and click through of video via teasers and cost-per-action

Gunjan Bhow
The Walt Disney Company

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