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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

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✓ Review best practices in social media from top brands
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Chicago 2017

Giving your brand a boost through social first content

Content marketing was around for years before social media. Now, though, the key to brands maximizing the boost from content marketing depends on considering content’s social impact upfront. This means starting with an outside-in perspective coupled with strategically integrating the brand’s personality, voice, and communication style to create engaging content.

In this presentation, you’ll learn actionable techniques and tools to create social first content through:

  • Exploiting audience personas for topic development
  • Identifying the right brand personality for social sharing
  • Telling brand stories that invite interaction and connections

Mike Brown
Brainzooming Group

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