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Chicago 2017

How to grow your tribe by being a magnet vs. a bullhorn

What do a bullhorn and a magnet have to do with marketing? Everything!

The bullhorn represents the old-fashioned, broadcast style of “outbound marketing” in which attention is purchased (or rented) short-lived attention. The magnet symbolizes drawing your ideal audience in with "relationship marketing," which attention is earned attention.

To build a marketing strategy that is sustainable and focuses on growing repeat, referral business.

We will discuss:

  • How to create buyer personas and why they matter
  • The 10/4/1 rule to social media sharing
  • The 4 steps to becoming a Magnet Marketer

Jessika Phillips
NOW Marketing Group

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