Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Las Vegas 2016

Setting up and optimizing ads in Facebook that convert

You want to master all aspects of Facebook aside from just sharing cat memes and selfies? 

Learn strategies, tips, tactics, and tools for optimizing Facebook for marketing, advertising, selling and even recruiting.

In these two hours you'll cram your brain full of actionable intelligence to start dominating on Facebook. We will even throw in some LinkedIn and Twitter advertising tricks!  

You'll learn:

  • Audiences: Building your custom and expanding lookalike audiences 
  • Targeting: Tapping into recent purchasing behavior, engage via life events, layered targeting
  • Create custom conversions with real life examples
  • Tracking: Setting up Facebook pixels
  • Lead Gen: Nurture leads & build loyalty with Facebook custom audiences
  • Get super granular with layered targeting options
  • Increase ROI with higher conversion rates

 You'll also learn these valuable skills...

Micro-targeting and re-targeting: How to do it, learning from it, and how social media data can inform all advertising spend

Herding the Cats and Building Allies: Design and implement a cross-organizational strategy

The Attribution Dillemma: Methods to manage the ROI madness

Hacks from a Couple of Hacks: How Travis engineered Twitter and LinkedIn into pioneering LeadGen Systems

Meeting Diverse Client Challenges: Every business and it’s needs and challenges are unique. How do you find the strategy and tools to meet them?

Own the Data: Facebook reporting

 

 

 

Travis Wright
CCP Global

Adrienne Goss
CCP Global

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