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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Chicago 2017

Opening keynote: The Five F’s that generate ROI

Creating a human-centric approach to social engagement is essential to generating revenue growth at GE. Building a leading digital strategy for GE Renewables, Andy is shaping GE’s social strategy to create excitement about IIOT and the digitization of wind turbines, hydro, and solar. Bridging together innovative B2C techniques to the B2B world, he follows the Five “f’s” as a foundation for his strategy.

Andy Wang
GE Digital

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