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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

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Chicago 2017

Making the case for social media … in 2017

Social media for companies like yours doesn’t work, you don’t have the resources, it isn’t worth the time and energy. So they say - and “they” just happen to be the decision makers. But your organization has goals, and social is a key part of your plan.

Sound familiar? Whether your company is a B2B, a nonprofit, risk-averse or just stuck in a timewarp, please join Sherry Skalko, a veteran builder of digital audiences, to talk about ways to make the case for social media as a critical business tool.

Since 1998, Sherry has been leveraging content to connect audiences and organizations, from large companies like and AOL’s Patch, to nonprofits and B2B publications. She’ll share strategies and lessons learned from successes and failures in turning social media skeptics into believers.

Attendees will leave with these takeaways:

  • How to ensure your social media strategy stands up to scrutiny
  • The long-term value of gaining organizational buy-in
  • How to communicate a basic but meaningful analytics report
  • Sherry Skalko
    Business Insurance

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