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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Chicago 2017

Making the case for social media … in 2017

Social media for companies like yours doesn’t work, you don’t have the resources, it isn’t worth the time and energy. So they say - and “they” just happen to be the decision makers. But your organization has goals, and social is a key part of your plan.

Sound familiar? Whether your company is a B2B, a nonprofit, risk-averse or just stuck in a timewarp, please join Sherry Skalko, a veteran builder of digital audiences, to talk about ways to make the case for social media as a critical business tool.

Since 1998, Sherry has been leveraging content to connect audiences and organizations, from large companies like ESPN.com and AOL’s Patch, to nonprofits and B2B publications. She’ll share strategies and lessons learned from successes and failures in turning social media skeptics into believers.

Attendees will leave with these takeaways:

  • How to ensure your social media strategy stands up to scrutiny
  • The long-term value of gaining organizational buy-in
  • How to communicate a basic but meaningful analytics report
  • Sherry Skalko
    Business Insurance

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