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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Chicago 2017

Case study - Social media sponsorship and U.S. Bank Stadium: Keys to a winning partnership

Learn how U.S. Bank fully leveraged social media with the Minnesota Vikings sponsorship and the opening of U.S. Bank Stadium. This is our first partnership with a social-first strategy and it is an important tool for building excitement for the 2018 Super Bowl 52 in Minneapolis.

Transitioning from the type of social media content a bank usually shares to sponsorship marketing content can be challenging. Learn how U.S. Bank found its social media sponsorship voice and defined its role in this new partnership.

The presentation will share learnings from partnerships with the Vikings, Buzzfeed, Snapchat, other social platforms and agencies.

Key takeaways:

  • Start planning early to build trust with your partners and work through challenges
  • Let partners help tell your story, and ensure you help tell theirs
  • Identify mutually beneficial content areas and focus social efforts around them
  • Be ready to relinquish some control but ensure you’ve prepared a crisis plan

Katie Berry
U.S. Bank

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