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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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New York 2017

Case study: Creating a strategic and iterative Facebook and Instagram campaign

Social media is one giant focus group. If you combine great social listening with social media and website analytics, your audience will lead you to the best content for your brand’s niche. Explore how Teach For America utilizes social listening and analytic data to create Facebook and Instagram ads that move our audience to action.

In this session, we’ll pull back to the curtain to show you how we iterate content through our A/B testing program and then use our insights to create differentiated content for various platforms. After all, your audience always knows what your audience wants – the trick is to listen well so you can give it to them.

Stacey Jaffe
Teach For America - New York City

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