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Las Vegas 2016

Hacks for Facebook setting up your campaigns in Ad Manager + Power Editors

Gone are the days when you could post and expect the majority of your Facebook audience to see your content. Now page admins can expect posts to reach less than 10 percent of the audience organically.

In this session you’ll learn new ways to reach your audience or your email subscribers with your Facebook content. You’ll walk away knowing how to:

  • Create content that can be promoted on Facebook that adheres to the platform’s rules regarding language and imagery
  • Create a custom audience in Power Editor
  • Create a Lookalike audience in Power Editor

Jeana Anderson Cohen

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