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New York 2017

Artificial Intelligence + Social Media: How brands like Staples, Sears, & AnchorFree reach customers before their first search

Let’s say you’re hanging a picture in your home. And in the process of hanging the picture you hit your thumb with the hammer. What’s the first thing you do? Unconsciously we all yelp in pain. Probably a curse word or two go with it.

In the same way, social media has created unconscious responses to the micro moments happening in life. As people have these moments where they need to emote, they’re sharing them on social media.

Savvy marketers understand it's an opportunity to engage a hand raiser before they’ve conducted their first shopping search.

Key Takeaways:

  • Brands who engage relevantly on a one-to-one level will be successful in the future
  • Social is not advertising, it’s a highly targeted, personalized engagement
  • How to go back to your hotel room and start engaging hand raisers tonight

Scott Lewis

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