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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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New York 2017

Content Marketing Performance: A Framework to measure real business impact

How do you turn a blog post or a white paper into a revenue stream? Did a “like” really increase the value of my brand? How can you prove the value of an e-book to your business? Are your campaign assets working for you?

Using a pragmatic measurement framework that goes far beyond volume metrics and even sales, this presentation will demonstrate how marketers can measure the hidden value of content marketing efforts in pure ROI terms. This is bottom-line information marketers can take straight to the CFO. Rebecca will share six content value propositions you probably haven’t thought of yet, as well as case examples and sample metrics.

Rebecca Lieb

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