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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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New York 2017

Don’t pay to play - pay for results! B2B paid optimization with LinkedIn

Learn powerful tactics that Ryan implemented with LinkedIn campaigns that took an organization from 45 social media leads in 2015 to 1,000+ leads in 2016…a trend that continues to break new ground in 2017.

In this session, you’ll learn:

- Best practices for LinkedIn Sponsored Content - Tips from Ryan’s experience and his contact at LinkedI
- Creative guidelines - Why you should include images and what to include in those images
- Audience targeting - How granular should you get and why it matters
- Deep-link tracking - Show the true ROI by tracing conversations from each specific campaign
- A/B testing - Why you should A/B test on every new campaign in order to get the most ROI from paid

Ryan Peña

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