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New York 2017

Discovering the new meaning of ROI: Relationships On Investment

Attracting top talent to an organization has historically been an appeal based endeavor carried out by recruiters posting jobs and praying that the right candidates miraculously found their open requisitions. With the rise of social, recruiters are finding themselves subject to the same new realities that consumer marketers face; the war for attention. This war is being won by the companies who live at the corner of relevance and authenticity. From this intersection, a new metric with a familiar name has been born, ROI: Relationships On Investment.

In this session, I'll share the journey of bringing one of the top global pharmaceutical companies to the front lines of talent attraction through social media.

I'll also share strategies including:

 

  • How to develop meaningful relationships through authentic employer branding
  • Activating your teams to become ambassadors through social
  • Measuring the efforts and proving the value to the C-Suite

 

John Graham
Merck & Co. Inc.

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