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New York 2017

Your smarter analytics strategy - Unifying measurement and optimization across marketing programs

The volume and velocity of available data brings with it a huge amount of new opportunities for marketers. However, without the analytics know-how to avail of this data, these are opportunities that are often missed. Moreover, the variety of different data sources and analytics platforms only add to this complexity.

In this session, Clark Boyd will cover the importance of knowing the questions your company wants to use data to answer, before demonstrating how you can collect and organize data via analytics to answer these questions comprehensively. This will then be brought together through some tips that will help any company set an effective analytics strategy.

In this training, you'll learn:

  • How to define and communicate an analytics framework
  • How to set up analytics dashboards for a range of stakeholders
  • The people and skills you need for an optimal analytics team
  • Practical tips for improving your campaign measurement

Clark Boyd

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