Events: SMSS SF 2018   |    SMSS Chicago 2018   |    SMSS New York City 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

We’ve compiled your ultimate social media marketing resource: your access to 200 (and counting!) slide decks and recordings from our past Social Media Strategies Summits.

Filter by topic or industry to find the exact presentation or case study you’re looking for. We’re always updating with new available presentations. Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out. If you're already signed up, log in now.


New York 2017

Your smarter analytics strategy - Unifying measurement and optimization across marketing programs

The volume and velocity of available data brings with it a huge amount of new opportunities for marketers. However, without the analytics know-how to avail of this data, these are opportunities that are often missed. Moreover, the variety of different data sources and analytics platforms only add to this complexity.

In this session, Clark Boyd will cover the importance of knowing the questions your company wants to use data to answer, before demonstrating how you can collect and organize data via analytics to answer these questions comprehensively. This will then be brought together through some tips that will help any company set an effective analytics strategy.

In this training, you'll learn:

  • How to define and communicate an analytics framework
  • How to set up analytics dashboards for a range of stakeholders
  • The people and skills you need for an optimal analytics team
  • Practical tips for improving your campaign measurement

Clark Boyd

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy