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New York 2017

How influencers and content can build a brand worth billions

In a world where the average customer grows up seeing 170,000 marketing messages by their 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where 20% of smartphone users have installed adblocking browsers because of their loathing of advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist.

Fans don't just "like" these brands, they love them and help build them. And the good news is that it's neither expensive or exclusive to cool, cutting-edge brands. Brand Love is achievable to all brands. Whether you're a bank, an airline or selling drinks.

During the session Jamal will discuss:

  • What is Brand Love?
  • Why do some brands have it while others are just "liked”?
  • How can you replicate their success formula to create your own marketing team of millions?
  • Case studies include Red Bull, Monster Energy, Xiaomi, Castrol, PepsiCo & EE Mobile.

Jamal Benmiloud
Monster Energy

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