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New York 2017

Why Boxed risked it big to rebrand around a customer concern - and won

 What do you think of when you think of bulk? If you’re like most people, you have some hang-ups about it. Boxed could have dropped the word from its branding and played it safe. But they chose to do something harder and, some would argue, more rewarding: redefine it.

 In this session, Senior Content Strategist Jessica Rotondi shares how the brand used customer feedback to fuel their “bulk is beautiful” campaign written up in Digiday and reveals how social listening led to a 125% increase in engagement in just seven months.

Jessica Pearce Rotondi

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