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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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New York 2017

A chatbot case study - Creating authentic experiences with your audience at scale

“Customer experience” seems to be the top on every brand’s list. It’s now not just about what the company delivers but how it is delivered. Gartner predicts that by 2018, more than 50% of organizations will redirect their investments to customer experience innovations.

In order to enhance customer interaction, the experience should be personalized, authentic and compelling enough to drive customers to re-engage with brands. Seth Greenfield, cofounder and CEO of imperson believes that conversational chatbots allow brands to create truly authentic brand experiences at scale. Through their chatbot studio, imperson has designed and launched premium conversational experiences for brands like Disney, Universal Studios, Paramount, Nat Geo and more.

In this session, Seth will walk through how a brand can leverage today’s chatbot technology on various social media platforms to drive customer engagement and satisfaction, leading to deeper, ongoing customer relationships. How can my brand benefit from a chatbot? How can a brand create an experience that stands out from other chatbots?

In this session you’ll learn:

  • The difference between simple chatbots and premium conversational bots
  • How a chatbot amplifies the customer experience
  • How to create a chatbot that fits your brand personality and voice
  • How to collect and interpret customer data for meaningful insights
  • How to properly set chatbot goals
  • How to ensure authenticity through free-flowing dialogue and personalized conversations

Seth Greenfield
Imperson Studios

Christine Guzman
Möet Hennessy USA

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