Events: SMSS NYC 2018   |    SMSS Higher Ed 2018   |    SMSS SF 2019   |    FREE Virtual Event   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

New York 2017

A chatbot case study - Creating authentic experiences with your audience at scale

“Customer experience” seems to be the top on every brand’s list. It’s now not just about what the company delivers but how it is delivered. Gartner predicts that by 2018, more than 50% of organizations will redirect their investments to customer experience innovations.

In order to enhance customer interaction, the experience should be personalized, authentic and compelling enough to drive customers to re-engage with brands. Seth Greenfield, cofounder and CEO of imperson believes that conversational chatbots allow brands to create truly authentic brand experiences at scale. Through their chatbot studio, imperson has designed and launched premium conversational experiences for brands like Disney, Universal Studios, Paramount, Nat Geo and more.

In this session, Seth will walk through how a brand can leverage today’s chatbot technology on various social media platforms to drive customer engagement and satisfaction, leading to deeper, ongoing customer relationships. How can my brand benefit from a chatbot? How can a brand create an experience that stands out from other chatbots?

In this session you’ll learn:

  • The difference between simple chatbots and premium conversational bots
  • How a chatbot amplifies the customer experience
  • How to create a chatbot that fits your brand personality and voice
  • How to collect and interpret customer data for meaningful insights
  • How to properly set chatbot goals
  • How to ensure authenticity through free-flowing dialogue and personalized conversations

Seth Greenfield
Imperson Studios

Christine Guzman
Möet Hennessy USA

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy