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New York 2017

Deepen relationships with customers and advertisers through data-informed digital communities

ELLE is the world’s largest fashion magazine, boasting 46 international editions in more than 60 countries. With a social following of more than 12 million members across multiple social channels and an innovative branded community of 11,000+ members, ELLE is deepening its relationships with its most trusted advisors (its readers) and brand partners through their online community. 

In this session, learn how ELLE’s “Inner Circle” online community fueled brand advocacy and customer engagement, while also generating valuable insights for advertisers.

See first-hand how ELLE leveraged a blend of customer engagement, insights and analytics tools to deepen and diversify relationships with members and advertisers. Learn how the brand created an immersive experience tailored to the dynamics of its most-valued customers’ profiles, preferences, activities and needs—all shaped by graphically represented insights about program engagement, demographics and time. 

And come to understand how from one destination, ELLE drove community engagement through exclusive and user-generated content, group discussions, ad creative testing, and surveys to continuously authenticate “the ELLE Woman” and to solidify relationships with advertisers that put data first.

 

Lauren Muehlethaler
ELLE

Jackie Parzivand
FUEL CYCLE

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