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Chicago 2016

CASE STUDY: How Intel launched their social video program

The consumption of social content continues to shift from static assets to video. Major social networks are building in new video functionality and listing features, and engagement rates on video assets outpace static imagery across networks by 3-4x. Ultimately, the strategy and tactics for strong social video are far different than traditional media, or video assets built for TV. Brands are noticing the trend- 2016 marks the first year that Fortune 500 brands will spend more on digital media than television.

YouTube continues to be king in the world of social video, and brands must harness a consistent content strategy to take full advantage of the platform. This talk will walk attendees through how Intel launched their social video program,  including social video BKM’s, a powerful content strategy for YouTube, and how they built on the value of the platform through audience development and repeat consumers of social video content.

Key takeaways include:

  • How brands can take advantage of YouTube through a consistent content strategy
  • How social video is different from traditional media and how this should impact your intiatives
  • Understand YouTube’s recommended content model (Hero, Hub, and Help/Hygiene) and why it actually works
  • How to get your best value out of YouTube through a captive, dedicated audience

Zach Riggar

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