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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Chicago 2016

Case study: Best practices in bench marketing: How to find who you’re really competing against and how to beat them

Have you ever spent hours creating a social media report that nobody actually looked at? Have you ever had to prove the value of your social efforts?  This session will show you how to cut through the clutter of social reports to find the actionable insights that will really make your content better.

Some questions I’ll answer:

  • What’s a content competitor and how to do you find them?
  • How do you choose the right goals and metrics for your business?
  • What are the easy things I can do to see immediate improvement?
  • What do I need for long term success?
  • How do I build on the success I’ve already had?

I’ll show you exactly how CareerBuilder measures themselves against competition, and how our method helps us reach our goals.

Greg Miller

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