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Chicago 2016

The Human Firewall: Breaking through the content clutter

Five exabytes – that’s 50 with 18 zeros after it – of content were created between the birth of the world and 2003. In 2013, five exabytes of content were created every day. With content at the top of every brand’s marketing lists this year, how do you create even just one piece of content that resonates and influencers your potential customer? How do you break through the seemingly impenetrable human firewall created by today’s information overload?

Bryan will breakdown his 5 Steps to breaking through the Human Firewall. During this session, attendees will learn about:

  • How the genetics of content consumption work
  • Build a working knowledge of sensory content that maps to the basic human needs
  • Develop emotional stories that connects to the human desire to learn and grow
  • Explore cognitive technologies that are going to enable marketers to learn and predict outcomes

Bryan Kramer

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