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Chicago 2016

LinkedIn for B2B: Engage and connect with key decision makers

Content has become a major part of LinkedIn and their ecosystem extends well beyond the newsfeed. In this case study, Mickey will share how Microsoft effectively reaches decision makers in a niche space - education.

Hear how Microsoft partnered with LinkedIn to bring awareness and drive traffic to their OneNote technology to help teachers in the classroom. Mickey will share how they were able to reach their target audience of individual teachers, but also an entire network of key decision makers in the educational space.

Attendees will leave with:

  • Clear, actionable tactics for connecting with leaders across multiple industries through LinkedIn
  • 5 best practices for successful Content Marketing campaigns on LinkedIn
  • Lessons learned from Microsoft’s campaign that attendees can apply to their own LinkedIn strategy

Mickey Mantas

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