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Chicago 2016

The trick to improving content ROI: Make your content 3D

When it comes to content marketing success these days, success seems defined as “you get what you pay for” in many cases. Even the best content needs a paid lift to catch readers orbiting at high speeds, and increase view frequency to improve engagement and conversion. The good news is that there is proven method in the mix: a three-dimensional mix of organic curation, creative production and promoted connections. When you learn the tactics to mix all three properly, you’ll get the ROI you demand from your content marketing investment. In this session you'll learn how and when to take the three steps to catapult your content marketing, and how to evaluate whether or not it's working.

Key Takeaways:

  • Learn the 3 step process to ensuring social media ROI
  • Discover the 1 trick that will save you time and revisions when working on your social media content
  • Use practical tips to evaluate your results

Carrie Kerpen
Likeable Media

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