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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Opening keynote: The Five F’s that generate ROI

Creating a human-centric approach to social engagement is essential to generating revenue growth at GE. Building a leading digital strategy for GE Renewables, Andy is shaping GE’s social strategy to create excitement about IIOT and the digitization of wind turbines, hydro, and solar. Bridging together innovative B2C techniques to the B2B world, he follows the Five “f’s” as a foundation for his strategy.

Andy Wang
GE Digital

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