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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Chicago 2016

CASE STUDY: Teaching the elephant to dance: Sense and respond content at a hundred year old company

Brands like Fresh Step, Glad, Kingsford and Brita are well-known, but may not be what first comes to mind when you think of which brands consumers want to hear from on social channels. In this talk, Gregor will explore how to reach audiences and create advocates by using borrowed affinity - engaging consumers and driving demand at retail partners through microcontent.

At the end of Gregor's talk, attendees will walk away with:

  • Some examples of successes and failures where brands have connected, or failed to connect - and lessons Clorox brands learned in the process
  • What "sense and respond" content means for Clorox
  • Rules of the road for engaging content
  • How these rules of the road are changing, and continue to change, and how brands can adapt

Gregor Ehrlich
Clorox

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