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Chicago 2016

Case study: Harness Facebook insights to improve your Facebook content strategy

The University of Chicago has increased their yearly Facebook engagement by 195% by rebuilding their content strategy. Extracting, analyzing and interpreting social media data is a daunting and time consuming task, but thanks to Facebook Insights, we already have that information at no cost. In this session, we’ll explore how to make sense of the data in Facebook Insights and use that to build a solid content strategy.

At the end of this session, attendees will walk away with:

  • Tactics you can use right away toward building your content
  • What to look for in Facebook Insights to get measurable data
  • Tools you can use in combination with Facebook Insights to build a content strategy
  • How to leverage audience profiles in Facebook Insights

Michi Gupta
University of Chicago

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