Events: Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Deepen relationships with customers and advertisers through data-informed digital communities

ELLE is the world’s largest fashion magazine, boasting 46 international editions in more than 60 countries. With a social following of more than 12 million members across multiple social channels and an innovative branded community of 11,000+ members, ELLE is deepening its relationships with its most trusted advisors (its readers) and brand partners through their online community. 

In this session, learn how ELLE’s “Inner Circle” online community fueled brand advocacy and customer engagement, while also generating valuable insights for advertisers.

See first-hand how ELLE leveraged a blend of customer engagement, insights and analytics tools to deepen and diversify relationships with members and advertisers. Learn how the brand created an immersive experience tailored to the dynamics of its most-valued customers’ profiles, preferences, activities and needs—all shaped by graphically represented insights about program engagement, demographics and time. 

And come to understand how from one destination, ELLE drove community engagement through exclusive and user-generated content, group discussions, ad creative testing, and surveys to continuously authenticate “the ELLE Woman” and to solidify relationships with advertisers that put data first.


Lauren Muehlethaler

Jackie Parzivand

You must log in to view/download presentation files.

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy