Events: Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Leveraging ephemeral social media - creating Snapchat, Instagram and Facebook stories that keep viewers engaged

In order to explain how we keep our story viewers engaged, I will first explain the formation of the current NYSE story strategy. We have found 3 main components that go into our story strategy: Initial ideation, trial and error, and creativity.

Attendees will take away the following info: 

  • How to create a “story strategy”. You should always have a game plan and desired messaging that is consistent with your brand. Our goal is transparent linear story-telling that aimed to inspire.
  • The importance of trial and error. Like all social media, it is important to try new things, seeing what your audience does and doesn’t respond to. We’ve found our “sweet spot” by trying different things, and seeing what our audience responds best too.
  • You have to be creative. This can come in several forms, but includes interesting camera angles, experimenting with different platform functions, or sharing content that might not otherwise be obvious.  

Matthew Kobach
New York Stock Exchange

You must log in to view/download presentation files.

Copyright © 2021 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy